When it comes to creating a stunning step and repeat wall for your event, there's a delicate balance between making a memorable impression and avoiding common pitfalls.
In this comprehensive guide, we'll explore the dos, don'ts, and provide you with the ultimate checklist to ensure your step and repeat wall steals the show.
The Dos:
1. Plan Ahead: Start early to plan your step and repeat design, ensuring it aligns with your event's theme and branding.
2. High-Quality Graphics: Invest in high-resolution graphics to ensure your backdrop looks sharp and professional in photos.
3. Size Matters: Consider the size of your backdrop. It should be large enough to accommodate groups but not overwhelming in smaller spaces.
When it comes to size and number of people we recommend the following
- One - two people - 1.2m / 4ft wide
- Two - three people - 2.4m / 8ft wide
- Three - four people - 3.6m / 12ft wide
- Four to five people - 4.8m / 16ft wide
- Five - six people - 6m / 20ft wide
- Six to eight people - 7.2m / 24ft wide
4. Branding Brilliance: Incorporate your event or company branding prominently on the backdrop for maximum exposure.
5. Adequate Lighting: Ensure proper lighting to prevent shadows on your step and repeat wall and enhance photo quality.
6. Step-Up the Red Carpet: Position your step and repeat wall along the event's entrance or a designated photo area to create a red-carpet-like experience.
7. Engage with Hashtags: Encourage attendees to share their photos with event-specific hashtags, extending your reach on social media.
The Don'ts:
1. Neglecting Graphic Quality: Don't compromise on image quality. Pixelated or blurry graphics can detract from your event's professionalism.
Ieally always use vector images such as .ai or .eps files over JPEGS and PNGs.
2. Overcrowding Design: Avoid cluttered designs. Keep the backdrop clean and visually appealing without overwhelming elements.
3. Inadequate Lighting: Don't underestimate the importance of lighting. Poor lighting can result in lackluster photos.
4. Ignoring Branding: Don't miss the opportunity to promote your brand. Ensure your logos and event names are prominently displayed.
5. Placement Blunders: Don't place the step and repeat wall in an inconspicuous location. Choose a high-visibility, high-traffic spot ideally at the entrance or an area where people could be waiting.
6. Skipping Social Engagement: Don't forget to leverage social media. Encourage attendees to share their photos online.
The Ultimate Step and Repeat Checklist:
1. Design Review:
- Graphics are high-resolution.
- Design is clean, uncluttered, and aligned with your event's theme.
- If possible vector images files.
2. Size and Placement:
- The backdrop size suits the event space.
- It's placed in a high-traffic area for maximum visibility.
3. Lighting Check:
- Adequate lighting is set up to avoid shadows.
- The backdrop is well-lit for quality photos.
4. Branding Perfection:
- Event logos and branding are incorporated.
- Branding elements are not overpowering the design.
- Allow the design to breath with space between the logos.
5. Social Media Integration:
- Event-specific hashtags and social media handles are prominently displayed.
- Attendees are encouraged to share their photos online.
6. Event Team Communication:
- The event team is aware of the step and repeat's location and purpose.
- Staff members are ready to assist attendees with photo opportunities.
By following these dos and don'ts and utilising the ultimate step and repeat checklist, you'll be well-prepared to create a show-stopping backdrop that enhances your event and leaves a lasting impression on attendees and social media platforms alike. So, let your step and repeat wall shine, and capture the essence of your event in style!
Need help with you step and repeat wall. Our team are always happy to advise and answer any questions you may have.
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